Watch Now: Art Advisory 101 Module 5 - How To Set Up Your Own Art Advisory Business

You know your stuff as an art advisor, but how do you translate this into a profitable business? As a small business owner, being a great art advisor is not enough. You need to be a marketing expert, sales person and chief operating officer simultaneously. In this module we will show you how to juggle these roles and how to make technology work for you. We will also teach you how to build a stellar reputation by following best practice and acquire a solid client base with proven marketing strategies. Lastly, successful management of client relationships will be examined.

Read the transcript

Welcome to Module 5. Now that we've come to the end of this course, let's take stock. In Module 1, we discussed the idiosyncrasies of the art market, in Module 2, we talked about the drivers of value, and in Module 3, we discussed how you can help your clients to build a great art collection. Module 4 was all about managing an art collection and making sure that you know what appraisals are, how they are different and how to sell an artwork. Now, let's get started on how you can actually translate that into a successful art advisory business.

RELATED: How Do I Become An Art Advisor?

It's important to remember that setting up your own firm is not a small feat. In addition to doing your art advisory work, you're going to be your chief marketing officer and your IT expert at the same time. Not to worry. In this module, I'm going to give you some very practical pointers on how to juggle these multiple roles and how technology can make your life easier.


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I will discuss contracts and why they're important, some ideas on how you may charge. Lastly, I'm going to talk about how you can build a stellar reputation and then make sure that you build a really strong client base over time. Remember, in an unregulated market, reputation really is key.

In this module, I'm going to cover the basics of setting up your own business, how to promote yourself in a very competitive market, the client acquisition process, contracts and why they're important, how to charge and making technology work for you.